For our music marketing project, we chose the genre of Alternative with the name Beautiful Entropy. For our band, we got inspiration from bands within the genre such as Cage The Elephant and Half Alive. While researching these bands, we noticed that they have websites that are asthetically pleasing with links to all social media of theirs. This helps market the band and it seems as if it is common throught the genre, so we decided to use these ideas for our own website. We decided to color brand as many bands of this genre do. Color branding is a great marketing technique that makes the band easily recogniazble and follows through the color theory. One of the bands we researched, Half Alive does a great job of color branding so we decided to do the same.
 |
| Beautiful Entropy Website |
 |
| Half Alive |
Entropy: physical property of the state of a system, measure of disorder. We call ourselves Beautiful Entropy to make a beauty of the chaos we have in our lives. No matter if it's your love life or mental health we diecided this fits in with our target audience teenagers and adults. We demonsrate this throughout of symbol of the red rose dripping. In research we found that a rose symbolizes beauty and love. We decided to choose one dripping to show that all things in life aren't perfect and beautiful. We followed through with the colors of red,black, and white. We use these colors as our asthetic on our merchanidse, webiste, social media, and even in our music videos.
For our music video, we decided to do a storyline like music video. While going through the creation process, I leanred that the more shots you take the better. This makes it easier for the editing process. I learned that you can have the perfect picture set in mind, but sometimes there are either technical diffivulties or you are unable to shoot at the spot you wanted but you have to improvise. While creating, I wish we spent more time on planning the shots so it would've made it eaiser to edit. All in all, our band did a great job of creating something in a short time span and will learn from our mistakes in the future.
No comments:
Post a Comment